How To Design A Logo?
"A Logo speaks 1000 words"
A logo, sign or an icon can help building an identity for any organization or an agency. A logo complemented with artistic approach and marketing acumen can bring instant recognition and build customer base of the organization.
Give a visual identity…. Let the logo speak for its brand!
The design of a good business logo is an important element for a company and its growth. A good-quality logo helps customers recognize the company, thus increasing its customer/ client base and also bringing credibility to the product. So if you have a passion for designing and looking for useful tips on how to design a logo, then here are some of the very important and quick tips on the art of logo designing.
1. Understand a Logo & Its Importance-Before designing a logo, you must learn the basics like "What is a logo?" "Why is it important?" How it helps?"A logo is not just an icon it represents a brand with the help of its shape, fonts, color, and images. A logo conveys trust, recognition and respect for a company or product and a good designer is one who can do justice with his job and the client. It is always good to keep a track on what competition is doing and to do some brain storming to get instant and better ideas. Just visualize right tick(P) mark, the Nike logo in black, or big M in red color, yes you guessed it right McDonalds, this explains that how important a logo is to give your brand an identity or a much wanted recall value.
2. Rules & Principles of Logo Design- After understanding about the logo and its importance, a designer must learn the technical aspects of making a good creative logo based on the general rules of logo designing.
Do’s
It should be explanatory- The logo should convey the product message.
Make it readable- Clarity of words/ text makes it memorable.
Make it attractive- A good design attracts everyone
Keep it simple- complex designs only confuse the audience, it will not engage them.
It should be consistent and scalable- maintain uniformity in your logo
It should have right usage of color, images and symbols
Don’ts
Don’t use more than 2 fonts
Don’t write much text
Don’t add photos in your logo
3. The logo design process- Once you have understood the basics, now it is important to know about the process of Logo designing. The process usually consists of:
- The Design Brief – understand the brand and clients expectations
- Research & Brainstorming- extensively research on websites and read about the product and recognize its needs.
- Conceptualizing - create a concept, think out of the box to design a creative logo and give visual identity to a company.
- Sketching – It is always good to sketch the ideas first before making it on the computer. Take tips from your rough sketches first.
- Prototyping –now take the first cut on the tool which you are working on like Adobe Photoshop
- Client approval- Send to your client for approval and his feedback
- Revise and edit – make necessary changes and add finishing touch to your final file
- Final deliverable- Deliver the file and provide customer satisfaction to your clients’ up to his expectations.
Follow these useful points and start designing a logo instantly to build a brand image of an organization in the market.
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